Announcing This Year's "Digitas NewFront" and the "Digital Content New Fronts"

Read today's Wall Street Journal article on this year's upcoming "Digital Content New Fronts"

For the 2nd year running, The Hollywood Hill is a proud partner and supporter of the "Digitas NewFront" on April 26th in NYC - now part of the two week "Digital Content New Fronts"

Please find below a PDF version of the WSJ article announcing this year's Digital Content New Fronts (w/participants Hulu, AOL, Yahoo, YouTube, MSN, and Digitas), a two week event for the largest online media outlets to rival the traditional television Upfronts.  Also below is a WSJ article on some of the shows being produced in this new wave...

TV's Big Ad-Sales Bazaar Inspires an Online Copycat
(Digital Content New Front article)
It may be the biggest week of the year in television: five days in May when television stars and network executives converge in New York to tout their hot new shows for advertisers. Now, online video wants its turn. This April the biggest online media outlets—including Google Inc. and its YouTube site; Yahoo Inc.; Hulu LLC; AOL Inc., and Microsoft Corp.—are planning a two-week event in New York. Each company will take a different day to woo advertisers by presenting different marketing opportunities such as revealing plans for coming video programming. Coming as more companies are creating more original video programming specifically for the Web, the event signals an intensifying effort by the online video world to challenge television. "We need to show there is a new game in town," said Colin Kinsella, chief executive of the North America operations of Digitas, the Publicis Groupe-owned agency that came up with the idea for the event.
Wall Street Journal (requires login) or PDF

Web TV's New Lineup
Fueled by a wave of investment from Silicon Valley's deepest pockets, Hollywood players are lining up to create original online shows. Tom Hanks vs. piano-playing cats.
Wall Street Journal (requires login) or PDF