New Event Partnership: Digitas Digital Content NewFront 2011
Saturday, May 14, 2011 at 8:36AM Digital Content NewFront 2011
We have joined Digitas as a partner on their 4th annual "NewFront" event on June 9th in New York City. Digitas is one of the world's largest digital communications companies and a part of the Publicis Groupe (see NYTimes article from last Friday). The NewFront, which was created to help advance and enable the emerging digital content landscape, presents the most advanced thinking around how to partner marketers with content creators, talent and distributors. Unlike broadcast TV where there is a distributor-driven “UpFront,” original online video and content creation has no formal schedule, is fluid with different financial models. Now in its 4th year, it's an exclusive one-day event which includes keynotes, panels, surprises and social elements. Last year's keynotes were Martha Stewart and Arianna Huffington... the year before Al Gore and Michael Eisner. The NewFront is invitation only to approximately 700 attendees and the audience will be made up of some of the world's most prominent and respected innovators, provocateurs, thinkers and doers across technology, entertainment, media and content. Digitas partner clients include American Express, Delta and General Motors. The event will also be streamed live-- last year's stream attracted over 200,000 viewers. This year's event will take place at Skylight Studio in Soho, NYC. Updates on this year's programming to follow...
http://www.digitalcontentnewfront.com